On April 4, Governor Andy Beshear signed into law HB 15 becoming the 15th state to enact comprehensive consumer data privacy legislation. The new Kentucky Consumer Data Protection Act (KCDPA) largely tracks the Virginia’s law but without this year’s amendments relating to children’s data. For agencies already complying with other non-California privacy laws, the Kentucky […]

The 4A’s and the Association of National Advertisers (ANA) have jointly crafted a toolkit offering insights on compensation models for the marketing industry. This executive-level guide explores alternative compensation models that focus on better outcomes for both brands and their agencies. The toolkit outlines commonly used compensation models, provides foundational knowledge, definitions, best practices, and […]

In Q1 2024, 4A’s members participated in a Compensation Methodology study. 4A’s members were surveyed on the eight most common in-use agency compensation models on project-based and AOR/Retainer-based engagements. The goal was to understand the most prevalent compensation methodologies across various agency types and sizes within the advertising industry. Paired with the 4A’s/ANA guide , […]

On March 13, 2024, the U.S. House of Representatives overwhelmingly voted to pass a bill that would give TikTok’s Chinese owner ByteDance approximately six months to divest its U.S. assets or face a U.S. ban. The 12-page bill ( H.R. 7521), known as the Protecting Americans from Foreign Adversary Controlled Applications Act, aims to “protect […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

Progressive Grocer surveyed 1,001 grocery shoppers to learn food shopping and decision-making habits, as well as top retailers.

On March 11, 2024, the 4A’s submitted written comments to the Federal Trade Commission’s (FTC) proposal to modify the Children’s Online Privacy Protection Rule (“COPPA Rule”), a set of regulations that implement the Children’s Online Privacy Protection Act (“COPPA”) statute. COPPA imposes certain requirements on operators of websites or online services directed to children under […]

On March 8, 2024, the California Privacy Protection Agency’s (CPPA) board advanced new draft regulations that implement the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”) on policy areas including automated technology and privacy risk assessments. The board vote to move forward with the new draft regulations on data risk […]

On January 18, 2024, the New Hampshire legislature passed SB 255, a new state omnibus privacy law. The bill, the New Hampshire Privacy Act (NHPA) moved to the state’s Governor Christopher Sununu (R) for consideration and was signed on March 6, 2024. The new privacy law goes into effect on January 1, 2025 and will […]

Updated monthly, R3’s New Business League reports highlight the Creative and Media Agency new business activity on an ongoing basis. The PDFs are available for all users to view, while the Excel Summary document, available only to 4A’s Members, includes detail related to identified wins, including the incumbent agency and the new successful agency. New […]

List of creative consultants offering services in the implementation of international advertising.

While agencies are carefully assessing alternative currency initiatives, the 4A’s Measurement Committee believes that the advertising industry is not yet prepared to move to multi-currency national TV demo-based ratings in 2024. There are a multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace. This 4A’s […]