Join us for an insightful discussion about how to master affiliate marketing program management and optimization. Explore best practices for performance marketing, industry insights, and actionable partnership strategies to optimize affiliate programs for maximum success and revenue. Whether you’re new to affiliate marketing or looking to refine your approach, this webinar will provide guidance and […]

Join industry leaders Ian Dallimore, Lucy Markowitz, and Natrian Maxwell in a session uncovering the evolution of Out-of-Home (OOH) advertising. Explore OOH’s transition from a siloed medium to an omnipresent medium, challenging perceptions of ownership. Discover the compelling case for OOH investment, exemplified by real-world instances and case studies. Gain insights into OOH’s role in […]

The rise of generative AI has opened up exciting new possibilities for our industry, bringing with it a range of legal risks that agencies cannot afford to overlook. Register today and gain valuable insight to navigate this exciting, yet challenging, new frontier.

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z.  This comprehensive report features exclusive research findings complemented by insights […]

In conjunction with the release of a new 4A’s-CHC exclusive white paper – Navigating the Health Data Privacy Landscape – join us for a one-hour webinar as our speakers traverse the growing evolution of new laws and regulations attempting to regulate “HIPAA-adjacent” healthcare data, driven by the colossal growth of the digital and wellness-focused marketplace. […]

Conscious Conversations: A Sustainability Webinar Series Brought to You by the 4A’s and ANZ Sustainability and climate change on your mind? Don’t miss the upcoming webinar series addressing key issues with pragmatic approaches. April 23, 12 pm ET In part 1 of this webinar series, we will go deep into the actionable strategies laid out […]

On May 20th, the FDA’s direct-to-consumer prescription drug advertising final rule becomes effective, establishing new standards required for conveying information in a “major statement” relating to the applicable drug’s major side effects and contraindications in a “clear, conspicuous, and neutral manner” (CCN). For marketers, the days of speed-read, technical jargon disclaimers jammed in the last […]

The 4A’s Planning Day Series virtual event will offer members the opportunity to hear from industry experts on the innovations and changes in the media planning space that are having the greatest impact on our industry. The free event will be a two part series: Part One – April 4th, 2024 (2:00pm to 4:30pm ET) […]

On May 15, 2024, the 4A’s and the Association of National Advertisers (ANA) will be hosting a joint, in-person event in Washington, DC where we are inviting members to join us for a policy briefing and meetings with members of Congress and their staffs. Meetings with legislators will take place in small groups, and no […]

Leading Through Continued Disruption The combination of a variety of converging factors has resulted in our industry being in a state of ongoing disruption.  Agency fees continue to be squeezed, talent and technology costs continue to increase, remote/hybrid work scenarios are the new normal, human creative work is being challenged and augmented by AI, and […]

Registration is now open for this Spring’s Chicago Institute for Advanced Advertising Studies! 50 Year Legacy: Training Chicago’s Agency Rising Stars The 4A’s Institute of Advanced Advertising Studies (IAAS) offers a unique opportunity for Rising Stars from all agency disciplines – selected by their agency leadership — to gather for an accelerated experience that will […]

It’s time to give your next generation of ad industry leaders the opportunity to enhance their careers through participation in the 2024 4A’s IAAS Twin Cities – Pitch Boot Camp. Registration has just opened, but as has been the case in prior years, we anticipate a sellout. We understand that retention of junior talent is […]