4A’s Business Intelligence & Insight has developed a new “Agency Review Participation Agreement” to help address a number of agency pain points when participating in an agency review being conducted directly by a marketer, without the services of an agency search consultant.  The principles in this agreement paper for marketers, align with those in the […]

As more and more of the US workforce is working from home/remotely, the 4A’s thought it would be helpful to consider what pitching virtually may entail and reached out to the Agency Search Consultant community for any guidance they might have.

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

On March 27th, 2018, the IAB and the 4A’s released the Long Form Video Terms and Conditions Addendum. Working group members gathered to lead this educational townhall on the topic. Presenters include: Eric John and Elizabeth Wang from the IAB, Terry Cohen and Louis Jones from the 4A’s, Sara Axelbaum from FOX Networks Group, Brad Stockton from Henkel, and Joan Chakonas from NBCUniversal.

The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.

This report covers actual hourly rates agreed upon between agencies and clients in 2014, and provides the industry with labor billing rate information.

Media “purchase order” templates, representing commitments from an advertiser (or their agency/media representative) to run ads with a media publisher.