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There is no excerpt because this is a protected post.
Many of our member agencies have returned to the office. Many have not but do expect to slowly migrate back to the office as the general population gets vaccinated in the wake of the COV-19 pandemic. However, It could be months before we achieve herd immunity but in the interim many agencies are faced with […]
The 4As New Business Committee meeting discussing Marketing Automation Software. View the webinar here. Please note that this video will be available for viewing for the next 30 days after which it will be removed from viewing access on our website.
4As discussion that was held on Friday, April 24, 2020, with Candice Kersh, Partner, Frankfurt Kurnit Klein & Selz Ira M. Shepard, Counsel, Saul Ewing Arnstein & Lehr Mr. Shepard and Ms. Kersh held a community discussion that included the most-recent modifications of the previous SAG-AFTRA Letter of Adherence (“LOA”), the new working rules of […]
4A’s discussion with member agency legal counsel held April 22, 2020. Guest speakers: Ben Chapman, Publicis Re:Sources USA Legal team provides an overview on solvency/bankruptcy concerns during the COVID-19 pandemic Zev Parnass, Publicis Re:Sources USA Legal team provides an overview on creative/production concerns during the COVID-19 pandemic
“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 17, 2020 during the 4A’s Central Region New Business Committee meeting. What’s Happening in New Business – 4.17.20 – Webinar Deck
“What’s happening in new business right now” with Michael Palma of The Palma Group was recorded on April 15, 2020 during the 4A’s Southern Region New Business Committee meeting.” What’s Happening in New Business – 4.15.20 – Webinar Deck
A month into the coronavirus crisis, we gathered our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world. Discussion with Marla Kaplowitz (President & CEO, 4A’s), Sharon Napier (Chair + Founder, Partners + Napier; 4A’s National Board […]
Thursday, April 16, 1–2 p.m. ET Co-Creating the Next Normal: Innovation, Trust, and Higher Standards Exclusive for 4A’s members. Now that most human connection and emotional relevance is delivered digitally, it’s never been more important to get it right. Catharine Hays, co-author of Beyond Advertising, leads this discussion on how marketers and their agency partners […]
Tuesday, April 14, 4–5:30 p.m. ET Strategies for Navigating the New Normal Exclusive for 4A’s members. A month into the coronavirus crisis, we’re gathering our community of member agency leaders to connect, share, and discuss how strategies for guiding clients and teams are evolving—and how agencies can prepare for the post-coronavirus world. Don’t miss this […]
One of the key changes in the world of new business right now is the change from in-person meetings to remote, virtual meetings. For many, this will be an entirely new way of working. 4A’s reached out to the agency search consultant community to understand how the pitch process is being impacted and to gather […]