Video Advertising Spend & Outlook

The IAB, Advertiser Perception, and Standard Media Index report on video advertising spend and look at how buyers approach key channels and marketplace trends. This year’s report focuses on Connected TV (CTV).

Topics include:

• 2022 video ad budgets and 2023 budget allocation
• Redefining premium TV/video
• Changes in measurement.

A free IAB login is now required to view the report.