How many ads does a person see in a day?
Emotional vs. Rational Appeals, Measuring Emotional Response to Television Advertising
Marketing and media, looking forward, brand building and budgeting during a recession
Is there a source for advertising to sales ratios by industry? How much was spent advertising in the US in 2009 and is forecast for 2010? What are the leading national advertisers ranked by total US ad spending?
Agency business trends, How many advertising agencies are in the US? How many people are employed in advertising and what percentage of the workforce are women?
Keys to Brand Success, Branding Trends, Benefits of Building a Strong Brand, Brand Consistency, a Classic Piece on the Value of Branding, Building Brands Online
B2B Agencies, Content Marketing, Social Media Best Practices, Marketing to Business Executives
Relationship Trends, Account Longevity, Account Conflicts, What's On the Marketer's Mind?
4A's Business Barometer, Mendelsohn Affluent Survey, Responding to Complexity, Consumer Trends That Will Shape Media, America's Culture of Recession, Marketing to the Post-Recession Consumers
What are average response rates for direct mail campaigns?, What are average response rates for e-mail marketing campaigns?
Where can I go to study advertising?, Where can I enroll in a media training course?, Recent books about advertising
Where can I find a glossary of advertising terms?
Online Video, Social Media, How much is spent on Internet advertising?, What are the top US interactive advertising agencies?, What strategies and models are interactive firms using to structure their business?
Independent international advertising networks, language translation services, international ad spending
What are the current trends in media inflation rates?, What are the top media buying and planning companies?, What are the largest media companies, magazines and newspapers in the U.S.?
Mobile Media Basics, Consultants and Suppliers, Mobile Media Habits, Mobile Buyer's Guide, Mobile Ad Spending
Multicultural demographics, Multicultural Media Habits, What are the top US Black-owned agencies?, What are the top US Hispanic agencies?, What are the top Asian-American agencies?
New Business Reports, New Business Guidelines and Best Practices, Account Conflicts, How do agencies prepare for new business?, Should we have a full-time new business person?
What does it cost to launch a new product?, New Products Launched With Nontraditional Media, Ad Spending for New Products, New Product Successes
Print Production Trends, How much does the average national 30-second TV spot cost to produce?, What are the average national costs for producing various types of newspaper and magazine ads?
Is there a resource that identifies famous advertising quotes?, Who said, "I know that half the money I spend on advertising is wasted, but I can never find out which half"?
Which resources will help identify famous slogans from past ad campaigns?