Draftfcb New York Welcomes Roald van Wyk as SVP/Group Creative Director

Roald van Wyk is joining Draftfcb New York as SVP, Group Creative Director. In his new role, van Wyk will lead multimedia creative efforts across several of the agency’s key accounts, including ONDCP and Fisher-Price. He represents one of the first significant new hires by recently appointed Draftfcb New York Chief Creative Officer Darren Moran, who joined the agency from Young & Rubicam in October 2010.

Most recently, van Wyk served as Vice President, Creative Director at Publicis Modem, where he helmed several ground-breaking traditional and digital campaigns for the General Mills and Cartier accounts. In addition to his Publicis Modem work, van Wyk has worked on such brands as Nokia, Heineken, De Beers, HSBC, Levi’s, IBM, Adidas and Audi, among others.

He started his career in Johannesburg, South Africa in 1996 as an art director and has since been a creative citizen of the world, having worked in Cape Town, Amsterdam, Singapore, Tokyo, Oslo and, most recently New York, with stints at such agency giants as TBWA, Saatchi & Saatchi, JWT and R/GA.

“Roald is the model for the truly integrated creative practitioner. He’s proven himself across every channel, against every kind of product, in nearly every place in the world,” said Darren Moran, Chief Creative Officer for Draftfcb New York. “His work is smart, simple, always grounded in a human truth and always surprising. He’s a perfect fit for the new Draftfcb in that he does all of this collaboratively, creatively and without ego.”

“I’m excited to be joining Draftfcb New York, an agency recognized for interesting, thought-provoking work that really resonates with consumers,” said van Wyk. “It’s great to be part of an environment that truly understands the application of creativity and accountability to client work  and I look forward to lending my passion and enthusiasm to the agency’s creative mission.”

About Draftfcb
Draftfcb is the first integrated, global marketing communications agency to operate against a single P&L, with a network that spans 95 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That Matter, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on Ideas. The agency is part of the Interpublic Group of Companies. The agency’s corporate leadership team includes Howard Draft, Executive Chairman; Laurence Boschetto, CEO and President; Jonathan Harries, Vice Chairman and Global Chief Creative Officer; and Neil Miller, Chief Financial Officer. For more information, visit draftfcb.com

Primary Contact:
Elkie Griffin
Draftfcb
(212) 885-2824
[email protected]