Leading Out-of-Home Agency Posterscope USA Announces Two Additions to Management Team

Clare-Marie Harris Panno Leads US Insight Division; Martin Porter Leads US Hyperspace Division

Posterscope, the leading Out-of-Home (OOH) communications agency network, has just announced it has two new additions to its U.S. management team. OOH research and application expert Clare-Marie Harris Panno has been named Senior Vice President, Director of Insight while digital OOH specialist Martin Porter was named Vice President, Director of Hyperspace, Posterscope’s digital and innovations division.

In her new role as SVP Director, Harris Panno will lead the Posterscope USA Insight division in navigating the latest industry research and EYES ON data. Harris Panno will also be driving the development and growth of Posterscope’s proprietary tools and market-leading research, such as the Out-of-Home Consumer Survey (OCS), the world’s most in-depth study of consumer behavior in relation to OOH, which is already in its third wave of data in the U.S. since 2007.

“We are excited to be able to tap into Clare-Marie’s extensive background in strategic application development within the OOH industry as well as her in-depth insight into EYES ON data. Her expertise also aligns perfectly with our mission to further develop our industry leading tools within our Prism Suite and proprietary research such as OCS. Leading the industry in insight is key to not only allowing us to deliver on our client’s objectives but to also revolutionize practices within the OOH industry itself; Clare-Marie’s part in the development of many of the current industry leading tools makes her the ideal person to helping us continue to achieve this,” says Connie Garrido, CEO, Posterscope USA.

An expert in OOH research resources, Harris Panno most recently directed the OOH development and product management at Telmar, a leading supplier of media advertising software. At Telmar she drew from her extensive knowledge and became a champion of their Outdoor Planning System, TOPS for TAB, which utilizes the OOH industry’s newest measurement system, EYES ON data. Harris Panno is also recognized for her role in the development and launch of the industry’s first custom geo-demographic mapping system at Gannett Outdoor Group and is also a founder of the Media Research Council.

In his new role as VP, Director of Hyperspace, a specialty division of Posterscope dedicated to Digital Out of Home (DOOH), innovation and technology, Porter will be in charge of leading and driving the growth of the practice in the U.S. Porter will also be working to enhance and evolve Hyperspace’s proprietary tools such as Prism Screen, an industry leading DOOH planning and buying tool that analyzes data from digital vendors across the U.S.

“Martin’s passion and diverse experience within both traditional and emerging OOH media will help us to enhance the influence of Hyperspace within the U.S. and lead our clients, as well as the industry, to develop truly dynamic executions that take full advantage of the convergence of digital media,” says James Davies, CSO, Posterscope USA.

Porter comes to Posterscope USA with eight years of experience in the OOH sector in the U.K. where he ran the marketing department and set up a strategy unit at CBS Outdoor. Porter conducted the marketing launch and positioning of the U.K.’s largest digital network within the London Underground and also developed a pitch process called Pitchlab, which was designed to put consumer insight at the heart of both sales and franchise pitching.

About Posterscope
Posterscope USA, part of the Posterscope Worldwide Network, has recently been named Out-of-Home Media Agency of the Year by Media Magazine and is the leading Out-of-Home communications agency offering a powerful combination of strategic insight, planning, buying scale and measurement that helps brands extract maximum value from OOH in a world of increasingly connected consumers. For more information about Posterscope USA, visit www.posterscope.com. For even further information on our industry leading research and insight visit http://www.slideshare.net/Posterscope/documents.

Primary Contact:
Melissa Leonhardt
Marketing Communications Manager
Posterscope USA
(917) 621-3239
(646) 492-2911
[email protected]