View “Media Myth Busters” Talkinar invite and register via http://bit.ly/CMTlk3
Minneapolis agency Campbell Mithun will host a live-streamed online conversation about myth and reality in today’s media marketplace. Three leaders from the agency’s Compass Point Media unit will address media myths such as: Is the DVR killing TV commercials? Does “the last click” rule? Are newspapers obsolete?
Guests will watch the conversation via live-streamed video and can participate via online chat or #talkinar on Twitter.
Topic: Media Myth Busters: Finding Solid Ground in the Shifting Media Landscape
Date: Wednesday, June 22, 2011
Time: 1–2 PM (CDT)
View Invitation/Register: http://bit.ly/CMTlk3
To Participate: On event day simply visit www.cmithun.com/talkinar
Harvin Furman, Director of Market Investments, has spent his entire career maximizing client media investments through strategic and artful negotiations. His role overseeing a cross-platform team of negotiators gives him both a mile-high and granular view of the media marketplace-and a mighty smart take on market investments.
Melanie Skoglund, Group Planning Director, specializes in developing creative media solutions for challenging marketing situations, but grounds them in sound strategy to contribute to regular client business growth. Her 360-degree approach and reliable bottom-line results keep her “out front” as an industry thinker.
Chris Wexler, Group Planning Director, ensures agency media plans make connections in all the right places. He has a keen eye for harnessing the full potential of digital and emerging-media forms to deliver against outcome-based objectives-and lots of opinions about how a brand can effectively tap that power.
About Campbell Mithun
Since its founding in 1933, Campbell Mithun has established a national brand-building reputation in the consumer packaged goods, retail, healthcare, financial services and telecommunications sectors and serves clients including General Mills, Land O’Lakes, SuperValu, Chipotle and Toro. Its Compass Point Media unit and BrandOptix package-design resource provide in-house integrated media and packaging capabilities.
The agency has created client marketplace success for 78 years guided by Ray Mithun’s founding philosophy: create client success by making Everything Talk at each point of customer contact.