G2 Argentina Consolidates Digital Operations With 451

Exclusive Partnership Offers Combined Solutions for Interactive and New Media Strategies

G2, a top-five global marketing services agency, today announced a strategic partnership between G2 Argentina and 451, a leading interactive agency in Latin America. The partnership entails the merger of digital capabilities. Combining the expertise and brand equity of both agencies, the exclusive joint venture offers clients in the Latin American region a robust solution for interactive and new media strategies.

Effective immediately, both companies will relocate into shared office space in Buenos Aires. The combined offices will serve as the “digital hub” for servicing existing clients and for targeting new client businesses in Latin America.

“The partnership between G2 Argentina and 451 allows us to offer our clients not only digital strategy and creativity, but also design, usability, project management and world-class execution and analysis-controlling every step of the digital advertising and marketing process” said Santiago Puiggari, President & CEO, Grey Group Argentina.

“Companies need to migrate their brands to the expanding new media space, not only with online advertising but with clever strategies that interact with the expanding emerging audience,” said Ernesto Rinaldi, CEO & Chief Creative, 451. “An overall approach to their needs is fundamental for successful results.”

451 will focus on strategic analysis, social media, online advertising, branding and execution on behalf of the companies’ joint client efforts. A combined team of more than 50 professionals will work from project inception to launch and analysis of results, becoming key partners with clients throughout the process and beyond.

About 451
For the past 15 years, 451 has worked strategically in more than 10 countries for Fortune 500 companies including Visa, Volkswagen, Heineken, Procter & Gamble, Delta Air Lines and many large-scale publications with several million daily users, such as La Nación (Argentina), Clarin (Argentina), Corriere della Sera (Italy) and El Universal (Venezuela), among others.

Fahrenheit 451 is the temperature at which book paper catches fire and starts to burn. Ernesto Rinaldi started 451 back in 1995 with the vision of creating a company that would focus only on digital media, and that large corporations were the ones that would benefit the most from the emerging digital revolution. He has an incredible vision of usability that started while he worked for Apple Computer, where he had a fundamental role in the design of the Final Cut application interface, one of the most successful applications ever delivered.

The agency, with offices in Miami and Buenos Aires, focuses on content architecture, digital branding, design, usability and front-end experience, SEO/SEM and online media.

For more information, visit www.451.com.

About G2 Worldwide
G2 Worldwide is a global brand activation agency network that helps marketers Maximize Brand Commitment. Ranked number five among the top global marketing services agencies, G2’s multifaceted service offering brings together direct marketing, data analytics, shopper marketing, branding & design, promotional marketing, communications planning and digital/interactive marketing, to create innovative and compelling marketing programs for our clients. G2 utilizes unique and proprietary tools to gain insight into the consumer’s Purchase Decision JourneySM, from consideration to brand selection. The G2 network operates 70 offices in 52 countries, and clients include Adobe, Aetna, Campbell Soup Company, The Coca-Cola Company, GlaxoSmithKline, Heineken, Kraft, Procter & Gamble, Pfizer and Volkswagen. G2 is part of the WPP group (NASDAQ: WPPGY). For more information, visit www.g2.com.

About G2 Argentina
G2 Argentina is a sister company of Grey Argentina. G2 Argentina offers services in digital communications, direct marketing, data analytics, shopper marketing, design and promotional marketing. Clients in Argentina include The Coca-Cola Company, Procter & Gamble, RCI, BAT, GlaxoSmithKline and Boehringer Ingelheim. G2 and Grey Group are members of WPP (NASDAQ: WPPGY). For more information, please visit www.g2.com.

Primary Contact:
Andrea Derby
G2 Global Headquarters
(212) 546-1372
(646) 833-9033
[email protected]

Secondary Contact:
Kipp Cheng
G2 Global Headquarters
(212) 546-1921
(347) 266-6428
[email protected]