4A's 100th Anniversary
Gala & Fundraiser

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The 100th Anniversary Gala and Fundraiser was held on Wednesday, September 27, 2017, at Cipriani Wall Street, NYC.

We would like to thank everyone for celebrating with us.

Take a look at who made it on the
4A’s “100 People Who Made Advertising Great”.

Featuring Trevor Noah of Comedy Central’s “The Daily Show”

Trevor Noah is the most successful comedian in Africa and is the host of the Emmy® and Peabody® Award-winning “The Daily Show” on Comedy Central. This year “The Daily Show” has been nominated for a Writers Guild Award (Comedy/Variety Series). Noah joined “The Daily Show with Jon Stewart” in 2014 as a contributor.

Noah debuted his 9th new comedy special “Afraid of the Dark” in February 2017 on Netflix. The special was shot before a packed house in New York City at the Beacon Theatre on November 5, 2016. Last year, Noah debuted his one-hour stand-up special, Trevor Noah: Lost in Translation, on Comedy Central. Noah was the subject of David Paul Meyer’s award-winning documentary film You Laugh But It’s True which tells the story of his remarkable career in post-apartheid South Africa. His Showtime comedy special, Trevor Noah: African American premiered in 2013. He was nominated for “Personality of the Year” at the 2014 and 2015 MTV Africa Music Awards and won the award in 2015. Trevor’s success has also spanned to sold out shows over 5 continents.

Born in South Africa to a black South African mother and a white European father, Noah has hosted numerous television shows including South Africa’s music, television and film awards, and two seasons of his own late night talk show, “Tonight with Trevor Noah.”

In November 2016, Trevor released his first book “Born a Crime: Stories from a South African Childhood,” which was an instant New York Times bestseller. Additionally, his performance on the Born a Crime audiobook was Audible’s highest rated audiobook of 2016, and has remained one of the top selling titles on Audible since its release. The book also recently received two NAACP Image Awards, one for Outstanding Literary Work by a Debut Author and another for Outstanding Literary Work in the Biography/Auto-Biography category.

The book is collection of personal stories about growing up in South Africa during the last gasps of apartheid and the tumultuous days of freedom that came with its demise. Already known for his incisive social and political commentary, here Noah turns his focus inward, giving readers an intimate look at the world that shaped him. These are true stories, sometimes dark, occasionally bizarre, frequently tender, and always hilarious. Whether subsisting on caterpillars during months of extreme poverty or making comically hapless attempts at teenage romance, from the time he was thrown in jail to the time he was thrown from a speeding car driven by murderous gangsters, the experiences covered in this book will shock and amaze, even as they leave you rolling on the floor with laughter. The audiobook version performed by Trevor Noah is currently available from Audible Studios.

Proceeds from the 4A’s 100th Anniversary Gala will go towards
the 4A’s Foundation, a 501(C)3 non-profit organization.

The 4A’s Foundation is committed to cultivating diversity in advertising. Established in 1997, the 4A’s Foundation has been investing in education and providing financial support, primarily through scholarships, for future multicultural advertising and media agency executives. Funding from our industry has allowed us to support programs that promote education, employment, outreach, engagement and retention of diverse talent.

Beneficiaries of the 4A’s 100th Anniversary fundraising efforts include the Manhattan Early College for Advertising (MECA) and the High School for Innovation in Advertising (IAM). These New York City public high schools are dedicated to preparing diverse students for careers in advertising, media and PR.

For more information about the 4A’s Foundation, please visit http://foundation.aaaa.org/about/.

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