Wildfire Wins Army National Guard Motorcycle Program Business

Wildfire, a Winston-Salem, North Carolina-based integrated marketing communications firm, announces that it has added the Army National Guard (ARNG) to the company’s roster of clients. As of November 2011, Wildfire’s lifestyle events and sports division, Keystone Marketing, became a contractor for the ARNG to support their motorcycle racing program as well as soldier motorcycle safety educational initiatives. Keystone serves in this capacity as a teaming partner of Military Personnel Service Corporation (MPSC) of Falls Church, Virginia, and will manage the relationships with race team Michael Jordan Motorsports, competition series AMA Pro Road Racing, motorcycle safety education provider Jason Pridmore’s STAR Motorcycle School and all program deliverables.

Keystone will work with all entities to provide program management, creative support, media relations, digital channel strategy as well as logistical support. The core tenets of the program focus on collaborative efforts, resourcefulness, detail, integrity and passion. Wildfire and Keystone Marketing CEO Brad Bennett says, “We are thrilled to work with a Department of Defense client and provide the expertise to advance the ARNG’s return to the soldiers and American taxpayers. I have an affinity for the soldiers of America and will dedicate my efforts to advance this program.”

The 2012 AMA Pro National Guard SuperBike Series kicks off the season at the famed Daytona International Speedway March 15–17, 2012.

About Army National Guard (ARNG)
Guard soldiers are charged with protecting the States, borders and communities. Primary roles include domestic emergencies, combat missions and reconstruction efforts. The ARNG follow leadership of the State Adjunct General and Governor. However the ARNG can also be mobilized by the President in time of domestic or international need.

Overall, so what does the National Guard do? “Whatever is needed, whenever is needed.”

To learn more about the Army National Guard, visit www.nationalguard.com.

About Wildfire, LLC
Wildfire is an advertising and marketing agency located in downtown Winston-Salem, North Carolina. In 2007, the company relocated to its current location, a renovated scrap metal warehouse on Main Street. At over 50 full-time employees, it is one of the Triad’s fastest-growing marketing-communications firms. Wildfire represents Hanes Brands, Lowe’s, Reynolds American, Inc. Volvo Trucks, Mack, BB&T and Wake Forest Athletics, among others. In addition, the agency is active with various community organizations including AARF and the Triad affiliate of the Susan G. Komen Race for the Cure.

To learn more about Wildfire, visit www.wildfireideas.com.

About Keystone Marketing
Keystone Marketing is a team of sports and event marketing specialists focused on achieving their client’s business objectives. Their mission is to provide innovative strategic ideas, unparallel service and superior field execution. They anticipate and react to changing marketplace conditions with an agility not found in larger agencies.

With 25 years experience in the marketplace, Keystone Marketing is proud to be associated with brands to include the Kraft Foods Global, Barely There, Hershey, American Honda and Sheetz.

To learn more about Keystone Marketing, visit www.keystonemarketing.net.

About Military Personnel Service Corporation (MPSC)
MPSC is a Falls Church, VA-based veteran-owned firm. They provide professional contract management oversight, administration and program support services to the Federal Government. They manage over 1,500 contract employees’ nationwide providing support to numerous National Guard Bureau directorates today—Recruitment Sustainment Program (RSP), Educational Support center (ESC), Path to Honor (PTH) and operate the National Guard website.

To learn more about MPSC, visit www.mpscrc.com.

Primary Contact:
Mark Reaves
(336) 354-0161
(336) 407-6063
[email protected]