The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates.
The results of the new Labor Billing Rate Survey reflect hourly rates billed by 366 agency offices reporting on 111 positions within 16 service departments encompassing 34,000 billing rate data inputs.
The 2017 survey found that, for larger New York City-based agencies, the highest reporting billing rates are for the positions of chief creative directors ($775 – $849), executive account planning directors ($528 – $541), account service directors ($540 – $598) and executive media directors ($493 – $500).
Due to the sensitive nature of the data, this report is not directly available online. To obtain your copy, download the order form below.
Further instruction is provided on the form:
Download Download the Order Form