Edelman Trust Barometer 2024

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

This year’s survey focuses on the rift between innovation and society. The report is organized in the following four categories:

• The decline of authority
• Innovation is on the ballot
• A reset for science in society
• Restoring trust in the promise of innovation.

Read the report here.