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Omnicom’s TBWA\Chiat\Day LA has added three new AOR clients to its roster including Moderna, the company behind one of the vaccines being distributed in the U.S. for COVID-19.
The AOR award follows campaign work the agency executed to promote the company (its first consumer campaign) late last year. Additional work will be launching throughout the year as the vaccine rollout continues.
The two other AOR assignments are from Behr Paint Company and prepared foods marketer Schwan’s Company.
The remit for Behr Paint includes strategy, data and analytics, creative, digital/social and production. First work is scheduled to break in April. It will build on the brand’s existing platform “Today Let’s Paint.” The agency is tasked with evolving the campaign to reach a wider millennial target audience.
Schwan’s has tapped the agency to lead strategy, creative, digital/social and production across its pizza portfolio including Red Baron, Freschetta and Tony’s. New work supporting Freschetta and Red Baron is expected to launch in the second quarter.