4A’s 2018 Year in Review

2018 was a year of significant social, business and cultural change. Data privacy and social media are becoming increasingly sensitive concerns. Marketing and advertising agencies are experiencing disruption that requires them to evolve models that address areas including organizational design, expanding capabilities and compensation. And agencies continue to seek out ways to tap the full talent pool to ensure diversity, equity and inclusion are reflected in the workplace—where creativity and business-building ideas begin.

The need for a steady, unified voice has never been more crucial to advertising and marketing. Along with helping marketers solve business problems and address customer needs, agencies continue to help them navigate an increasingly complex and ever-changing landscape of data privacy standards and emerging technology.

The 4A’s continues its mission of championing agencies and bringing the industry together to drive business growth, build brand and consumer trust, and create standards to improve working environments. And it’s you, our members, who help us continually refine our mission by providing input and feedback through forums, committees, councils and surveys, identifying areas of great value as well as opportunities.

There’s nothing like a challenge to let our industry show its strength, dynamism and entrepreneurial spirit. Our community is always ready to identify the opportunities and tackle any issue with brilliant solutions and creativity. As you keep charting new territory, the 4A’s is with you every step of the way.

Read the 4A’s 2018 Year in Review.