April 10, 2018 (New York/Los Angeles)—On the heels of its 2018 Accelerate conference, the 4A’s, the leading trade organization for marketing communication agencies, announced today that next year’s conference will be held at the InterContinental hotel in downtown Los Angeles, April 1–3.
Accelerate 2018—formerly known as Transformation—wrapped up in Miami this week and brought together senior executives and industry leaders from across the advertising, marketing and media ecosystem.
With a mix of keynotes, panels, fireside chats and interactive workshops, the conference programming celebrated insightful creativity, its impact on commerce and its influence on culture.
Speakers included Marc Pritchard, chief brand officer of P&G; Allan Thygesen, president, Americas, at Google; Nada Stirratt, vice president of global marketing solutions, North America, at Facebook; Arthur Sadoun, chairman and CEO, Publicis Groupe; Julie Rieger, president, chief data strategist & head of media, 20th Century Fox Film; Ken Auletta, bestselling author and writer for The New Yorker; and John Leguizamo, actor and partner, NGL Creative; among many others.
The conference offered afternoon Learning Track sessions, which included “Introduction to Courageous Conversations about Race” and “Improv with the Upright Citizens Brigade (UCB) Theatre,” through which attendees could preview the new workshops that will be offered in the 4A’s partnership with UCB. Quebec-based Cirque du Soleil also hosted an interactive workshop designed to stimulate creativity, curiosity and innovation.
“It was exciting to host my first Accelerate as the leader of the 4A’s, and we were thrilled to witness such candid and action-oriented conversations from our prestigious speakers,” said Marla Kaplowitz, president and CEO of the 4A’s. “We look forward to seeing how these conversations continue to evolve throughout the coming months and can’t wait to have everyone back to regroup, refresh and move the industry forward at next year’s Accelerate in Los Angeles.”
The 4A’s thanks this year’s partners, speakers and attendees. All videos, images and content from Accelerate 2018 will become available on the 4A’s website at http://accelerate.aaaa.org/ on Tuesday, April 24.
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About the 4A’s
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. 4A’s Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at www.aaaa.org.