4A’s Announces Winners in 23rd Annual Jay Chiat Awards for Strategic Excellence

McCann Takes Top Honors: Grand Prix, Agency of the Year, and Network of the Year


NEW YORK, October 17, 2019—McCann swept the top three honors of 2019 Jay Chiat Awards for Strategic Excellence, awarded by The 4A’s, the leading trade organization for marketing communications agencies, at the 4A’s StratFest conference.

m:united McCann and Microsoft won the Grand Prix for the “Microsoft—Changing the Game” campaign. McCann New York took the Agency of the Year award, and McCann was recognized as Network of the Year.

“Strategy is the soul of every campaign. It’s behind the work that changes mindsets and behaviors, and helps brands have a meaningful impact on people’s lives and in the world,” said Mollie Rosen, 4A’s EVP–Member Engagement & Development. “The agency professionals who uncover the insights, connect the dots, and take the leaps that lead to stunning and effective work are often the unsung heroes, and that’s why the Jay Chiat Awards recognizes the input, as opposed to the output that’s usually the focus of our industry.”

Rosen added, “This year’s selection of inspiring award winners and their mind-opening case studies demonstrate yet again the power of great strategy in helping not just brands, but us humans as well.”

Now in its 23rd year, the Jay Chiat Awards are global awards recognizing the best strategic thinking in marketing, media and advertising around the world.

The complete list of 2019 Jay Chiat Award winners:


Connection Strategy

Gold: Mother | New York Public Library
NYPL: Taking the Library out of the Library

Silver: McCann New York | Reckitt Benckiser/Lysol
Lysol Teddy Repair

Bronze: Anomaly / Mint / UM / Unreasonable Studios / Unreasonable Studios | The Hershey Company/Oh Henry! 4:25
Oh Henry! 4:25

Honorable Mention: McCann Worldgroup India | Bill & Melinda Gates Foundation
National Interactive Platform That Initiated Conversation Amongst Newlyweds

Honorable Mention: Mother New York | Wrangler
Big Booty Dreams


Global Strategy

Silver: Publicis Sapient / Mindshare / Golin / Edelman / Furlined / Cosmo Street | Dove/Getty Images/Girlgaze
Project #ShowUs

Bronze: R/GA New York / Starcom UK and US / Publicis Media, Sports & Entertainment / Wasserman Media Group | Samsung Global
Samsung x Fortnite: The Galaxy Skin

Bronze: R/GA Los Angeles | Mattel/Barbie
Last Generation of Firsts

Bronze: Brand Articulations | adidas
Decode. Recode. Repeat.

Bronze: McCann Worldgroup India | Incredible India (The Ministry of Tourism, The Government of India)
From A Destination to A Transformation


National Strategy

Gold: m:united McCann | Microsoft
Microsoft—Changing the Game

Silver: VMLY&R / Papaya Films / Wavemaker / Fundacja Sukcesu Pisanego Szminką—Gazeta.pl / Mastercard / BNP Paribas
The Last Ever Issue

Bronze: Energy BBDO / PHD U.S. | Ornua Foods North America / Kerrygold
Music Behind the Recipes

Bronze: McCann New York | Reckitt Benckiser/Lysol
Lysol Teddy Repair

Honorable Mention: VMLY&R | Life Direct Insurance
R.I.P. Simon


Regional Strategy

Gold: FP7 McCann Dubai / InHype Media | Babyshop
Al Umobuwah: Parenthood Rephrased

Silver: Colle McVoy | Jackson Hole Travel & Tourism Board
Tag Responsibly


Product / Service Creation

Gold: VMLY&R | Monash University
Sip Safe

Silver: JOAN Creative | The United State of Women
The WoManikin

Silver: VMLY&R / Mongoose Agency / Mediamonks / Gung Ho / Mediacom North / Bridge & Tunnel | New Balance
The Runaway Pub

Bronze: Carmichael Lynch | Helzberg Diamonds
From Hurting Love to Helping Love

Honorable Mention: McCann New York | Reckitt Benckiser/Lysol
Lysol Teddy Repair



Silver: Colle McVoy | Jackson Hole Travel & Tourism Board
Tag Responsibly

Bronze: Casanova//McCann / McCann Canada / McCann New York, | Donate Life California
Second Chances

Honorable Mention: McCann Worldgroup India | Skill India/National Skill Development Council
Pitching Skills Against the Stars

Honorable Mention: McCann New York | March for Our Lives
Generation Lockdown—March for Our Lives


Grand Prix

m:united McCann | Microsoft
Microsoft—Changing the Game


Agency of the Year

McCann New York


Network of the Year



To learn more about the Jay Chiat Awards and view case studies of this year’s award entries, please visit jaychiat.aaaa.org


About the 4A’s

In 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. After 100 years we continue to support the evolving needs of our community.

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