4A’s Data Summit Report 2018

More than 250 marketing professionals gathered at the 4A’s 5th annual Data Summit, a one-day event that brought together leaders from brands, agencies, media outlets and data firms.

Attendees heard from executives from Bank of America, Air Canada, GroupM, Publicis, Cadreon, Google, Facebook, Viacom, Domo and Deep Root Analytics on a variety of pressing issues impacted by all things data

In this report, we highlight topics covered at the Feb. 6th event — including unconventional uses of data, preparing for the EU’s General Data Protection Regulation, cross-device measurement and targeting, and upcoming industry standards.