NEW YORK, Oct. 9, 2017 /PRNewswire/ — Today, the 4A’s, the leading trade association representing the advertising agency business, announced the promotion of Margie Parker-Lamparillo to EVP of learning and development (L&D) and partnerships.
In her new role, Parker-Lamparillo will continue to evolve the 4A’s L&D practice and offerings and take on leading partnerships (sponsorships), working closely with its internal events team and external partners. She will also become a member of the executive leadership team and will partner with other 4A’s practice leads. She previously served as the 4A’s senior vice president of business development, agency relations and membership.
“Since Margie joined the 4A’s team more than two years ago, she has been instrumental in helping to drive new membership growth,” says Marla Kaplowitz, president and CEO of the 4A’s. “I’m thrilled to see her take on this new leadership role and look forward to how she advances the content and training to provide greater value for our member agencies.”
Parker-Lamparillo adds, “I’m honored by the opportunity to drive our learning and development efforts. As I step into these new responsibilities, the insights I’ve gained in driving agency relations and memberships will come with me. I really hope to bring to life a larger vision that keeps our member agencies at the heart of our content and partnership strategies.”
Parker-Lamparillo kicked off her career in advertising in 1994 as an account manager at Thompson Marketing, where she was assigned to the agency’s Mercedes-Benz North America account. She then became a business director at AKA Advertising, spending eight years overseeing agency performance and managing the agency-client relationships on accounts including Foot Locker, Nike, Reebok, National Basketball Association and Everlast. She also previously served as business director at OgilvyAction and as managing director at Colangelo Synergy Marketing before joining the 4A’s in 2015.
About the 4A’s
The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A’s is committed to protecting the best interests of its members, their employees and the industry at large. Its benefits division insures more than 164,000 agency professionals, and the DC office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, the 4A’s and its foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit www.aaaa.org.