Feb. 6, 2018 (New York City)—The 4A’s recently announced the launch of a new learning management system, aptly named the 4A’s Learning Academy. Designed to meet the evolving and challenging talent development needs of agencies in the advertising and marketing industries, the platform will provide agency professionals with access to a variety of specialized training resources.
The 4A’s Learning Academy is a one-stop career development tool accessible to all levels of professionals, with resources including online courses led by acclaimed industry experts, coaches and trainers. Users will get access to more tailored and timely content across multiple disciplines.
In addition to a host of on-demand content, the 4A’s Learning Academy offers:
- Popular online certification programs
- In-person training
- Customizable workshops
- Live-streaming of special 4A’s events
“We’re thrilled to offer this flexible, convenient platform to agency talent—it’s the next step the 4A’s is taking to evolve with industry needs and advancement in education technology,” said Margie Parker-Lamparillo, EVP of learning and development and partnerships at the 4A’s. “This is a major shift from the scheduled webinar series we have done in the past. This new platform enables us to reach and train more agency professionals at their own convenience, on their own devices.”
The 4A’s Learning Academy offers a variety of purchase options to meet the needs of individuals as well as agencies at large. In addition to a wide selection of content that is free to 4A’s members, pricing includes à la carte purchasing with bulk discounts, 12-month open access subscriptions, and options for agencies to white-label 4A’s Learning Academy for a customized, co-branded learning portal experience.
Learn more about the 4A’s Learning Academy here.
ABOUT THE 4A’S
The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A’s is committed to protecting the best interests of its members, their employees and the industry at large. Its benefits division insures more than 164,000 agency professionals, and the D.C. office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, the 4A’s and its foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit www.aaaa.org.
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