4A’s MPF | Sunday April 2, 2017 — Experiential Marketing Matters — The Final Frontier
People value experiences over physical things (they’re willing to spend their hard-earned money learning a new skill or taking an exotic vacation, or attending a concert). It’s not enough anymore to weave a brand story around a product – great film and digital can only go so far to build “authentic” brand affinity. Experiential marketing […]
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