NEW YORK—July 11, 2017—Today, the 4A’s, the leading trade association representing the advertising agency business, announced that Louis Jones is joining the organization as executive vice president leading its Media & Data Practice.
In his role, Jones will enable the 4A’s Media & Data Practice to amplify agency members’ collective voice with various partners and suppliers. In addition to overseeing 4A’s media-related committees and task forces, he’ll serve as liaison with industry associations – specifically ANA and IAB – to lead efforts that address industry-wide issues including brand safety, cross-media measurement, transparency and the establishment of best practices in areas such as programmatic buying.
Jones replaces Bill Tucker, who left the organization in January.
“Louis started at the 4A’s in March on an interim basis and quickly became an integral part of the team. He has worked to identify internal and external opportunities, including a new focus for the Media Leadership Council, and has fostered positive relationships with partners,” said Marla Kaplowitz, president and chief executive officer, 4A’s. “Louis will be a great asset to our team as this practice continues to grow and evolve to meet our members’ needs.”
Jones began his advertising career at J. Walter Thompson. He has held numerous leadership roles, including serving as the CEO, North America, for Maxus for nearly five years and Director of Global Excellence at Havas Digital. Prior to joining the 4A’s, he spent two years consulting with clients in marketing and media.
Jones will be based in the 4A’s New York headquarters.
About the 4A’s
The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A’s is committed to protecting the best interests of its members, their employees and the industry at large. Its Benefits division insures more than 164,000 agency professionals, and the D.C. office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, 4A’s and its Foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit www.aaaa.org.