4A’s Opens Call for Entries for Fourth Annual Partner Awards

JAN. 8, 2018 (New York City) — The 4A’s announced today that it is now accepting entries for the 2018 Partner Awards, the advertising industry’s only awards program that recognizes great creative partnerships.

As brands and clients ask for more collaboration on the part of their agencies, the Partner Awards are designed to celebrate those partnerships that power outstanding creative work. The awards are open to U.S.-based agencies and companies and welcome entries across eight categories: Brand Partnerships, Cause Partnerships, Creative Partnerships, Pro Bono Partnerships, Media Partnerships, Health & Wellness Partnerships, Technology Partnerships, and Diversity Partnerships. Awards are categorized based on agency size, with small (under 100 employees), medium (100 to 300 employees) and large (over 300 employees) agencies competing only in their class across all categories.

This year’s jury bench, chaired by David&Goliath founder and Chairman David Angelo, boasts 24 other executives from both the agency and the brand side:

Alison Fahey, chief marketing officer at the 4A’s, said of the Partner Awards: “Business is changing, and what’s driving the evolution of the ad industry is the thoughtful and deliberate coming-together of complementary people, ideas and resources that elevate the creative work. Some of these partnerships are new, some decades-long. Some result in large national campaigns, while others make their impact on a much smaller scale. We’re happy to continue recognizing these many different kinds of collaborations for a fourth year.”

Visit partnerawards.aaaa.org for more details. Winners will be revealed at the 4A’s Accelerate conference in Miami (April 8–10).

See 2017 Partner Awards winners here.

About the 4A’s Partner Awards

The 4A’s Partner Awards is the ad industry’s only awards program recognizing great creative partnerships. As marketing communications becomes increasingly complex, smart business requires more partnership and collaboration among brands, media companies, technology platforms, agencies and their creative partners. Powerful partnerships produce work that raises the creative bar, while positively impacting the client’s bottom line.

Great partnerships are built on trust, respect, complementary resources, constant communication and aligned goals. The Partner Awards provide a badge that lets clients know that its agency plays well with others.

About the 4A’s
The 4A’s, founded in 1917, is the leading authority representing the marketing communications agency business. It provides leadership, advocacy and training that empower agencies to innovate, evolve and grow. It serves 740 member agencies across 1,400 offices that control more than 85 percent of total U.S. advertising spend. The 4A’s is committed to protecting the best interests of its members, their employees and the industry at large. Its benefits division insures more than 164,000 agency professionals, and the DC office advocates for policies that best support a thriving advertising industry. With its best-in-class learning and career development programs, the 4A’s and its foundation fuel a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. For more information, please visit www.aaaa.org.

Contact:
Nikki Kria
Havas PR
Tel. 646-643-2948
[email protected]