4A’s StratFest 2019 Adapting Strategy in an Increasingly DTC World

Katie Anderson, Executive Director of Insight, Colle McVoy

Casie Cook, Insight Director, Colle McVoy

Every industry and brand should be ready for disruption, especially from direct-to-consumer businesses, and CMOs increasingly call on strategists as business consultants to help brands stay agile, iterative, and innovative.

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