4A’s Stratfest 2019 Jay Chiat Award–Winning Case Study: Product/Service Creation

Scott Moore, VMLY&R, Monash University (Sip Safe)

In Australia, where drink-spiking has led to assaults, marring the annual Schoolies party-festival tradition, and agency and a university developed Sip Safe, an entry wristband that could detect the presence of unsafe drugs added to an alcoholic beverage.

 

“This wasn’t the standard business-as-usual brief. When was the last time you were at a party and said ‘Hold my beer—I want to read a brochure’? It didn’t fit with positioning of Monash University as an agent of change with a duty of care.”

 

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