4A’s StratFest 2019 Lunch & Learn: Inside the Zeitgeist: Conversations Shaping Culture
Elizabeth Mansfield, Influence & Insights Global Business Marketing Lead, Twitter
Meghann Elrhoul, Head of Global Agency Research, Twitter
Nader Ali-Hassan, Executive Director, Social Marketing, Comcast
Amy Stepanian, Marketing Director, Dove and Dove Men+Care U.S.
Hundreds of millions of conversations happen on Twitter every day. Looking at what influential people are talking about can lead to more relevant campaigns, richer creative, and more effective marketing to consumers.