4A’s StratFest 2019 Planning in the Age of Voice

StratFest 2019

Raig Adolfo, Chief Strategy Officer, 360i

By the end of this year, more than half of all search inquiries will originate by voice, so brands need to understanding the role voice should play for their audiences.

 

“This is not about technology. It’s about human nature.…If you’re cooking or doing your nails, you can’t touch anything. Voice can be the third arm, a virtual extension of yourself.”

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