4A’s StratFest 2019 Welcome to the Era of the Empowered Citizen

Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe

In a new marketing ecosystem where empowered consumers recognize their own influence and the value of their data, how could the dynamics of the relationship between brand and consumer continue to evolve, and how do strategists need to reframe their thinking?

“Three big problems are what people are actually feeling, which machines don’t feel. One is a rise in inequality all over the world: 13 people have as much wealth as the 3.5 billion at the bottom. Another is polarization: we can’t talk to each other. A third is the loss of trust…In the most data-driven age, we don’t trust anything.”

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