4A’s StratFest 2019 Why DTC Doesn’t Exist But Keeps Ruining Your Day

Jesse Derris, Founder and CEO, Derris

Moderated by Ann-Marie Alcántara, Retail Reporter, Adweek

A conversation with the strategist who helped launch and scale Warby Parker, Harry’s, Everlane, Glossier, and other brands about the state of play today and the core ideas all brands can learn from the disruptors.

“The easiest thing for a brand to do right is what you’d want the brand to do in the first place.…When the most important line item in your budget is your lobbying, you probably need to do something better with your product.”

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