4A’s StratFest 2019 Winning in the Age of Experience

Karen Boswell, Chief Experience Officer, VMLY&R EMEA

Tomas Gonsorcik, Chief Strategy Officer, VMLY&R New York

In the age of experience, how does the strategist’s toolkit need to evolve to drive the experience design creative process? The speakers offer a new strategy ethos and practical tools rooted in behavioral science, data science, design thinking, and human-centered design.

“Data is so critical to marketing, and…consumers are deeply suspicious of how technology platforms use their personal information. People are really uncomfortable with how all of this is happening.” —Karen Boswell, Chief Experience Officer, VMLY&R EMEA

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