4A's Surveys and Reports

The 4A’s conducts a number of surveys year-round and compiles the data into reports for members to access and use.  See our surveys and reports below.

The 4A’s strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.

In 2020, we’ve incorporated your feedback to identify eighteen surveys across multiple areas. A complete list of our 2020 Surveys is provided below. As always, we cannot deliver this extensive list of surveys without your partnership and individual participation. We are also addressing an opportunity to change the way we disseminate and provide access to the survey data. Based on your feedback, we’re also creating a more dynamic, user-friendly format, allowing for easier use of the data.

Thank you for your continued support and participation in sharing data to ensure the surveys are substantive, informative, and, most importantly, timely.

Surveys and Member Information Exchanges (MIEs)

Major-Market Surveys

Name: Practice Area: Month (2020): Completion Status:
Employee Benefits Overview Human Resources March Completed
 Analysis of Agency Costs  Finance  June  Completed
 Employee Compensation (Salary)  Human Resources  November  Completed
 Management Benchmarks  Finance  December  In-Market


Major-Market Surveys (New for 2020)

Name: Practice Area: Month (2020): Completion Status:
Diversity Survey Human Resources September Completed
 Return to Office  Agency Mgt.  September  Completed
 Agency Growth Agency Mgt.  September  Completed
 Organizational Design  Agency Mgt.  October  In-Market


Member Information Exchanges (MIEs)*

Name: Practice Area: Month (2020): Completion Status:
 Outsourced Services Agency Mgt.  January  Completed
Project Management Software Platforms/Tools  Project Management  March  Completed
MSA/Annual SOWs – Carryover Billing Practices  Finance  April  Completed
Coronavirus Business Impact  Agency Mgt.  May  Completed
Covid-19 Agency Practices  Human Resources  May  Completed
Internet Reimbursement  Finance  July  Completed
Agency Employee Morale  New Business  September  Completed
Project Management Breakout Topics  Project Management  October  Completed
Client Chargebacks: DAM Software  Finance  October  Completed

* MIEs are quick-turnaround surveys/polls that are typically initiated at the request of 4A’s members on topics of interest. Each MIE consists of a limited number of questions and are designed to provide a response to members within a 2-week period.

2020 Employee Compensation Study

Includes Salary Data for all Agency Sizes & Geographies via our New and Exciting Digital Dashboard Platform The 2020 Employee Compensation final report, showing salaries as of July, 2020, has just been published. The study includes salaries from agencies of all sizes and reflects responses from 363 member agency offices with over 30,000 salaries, 235 […]

4A’s Agency Growth Survey – September 2020

In September of 2020 the 4A’s fielded an Agency Growth survey in which 113 member agencies across 11 US regions responded.  The focus of the Agency Growth Survey was to determine the top growth drivers for each respective agency to ensure their overall future success.  Besides identifying the growth drivers, the survey identified the specific […]

Member Information Exchange: Coronavirus: Return to Office

The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. To obtain a copy of the report please complete and email the order form to: [email protected]

4A’s Survey – Analysis of Agency Costs Survey Report

  The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]

4A’s Agency Search Consultants 2019 Year End Summary of Activity |

The 4A’s Agency Search Consultants 2019 Year-End Summary of Activity is a compilation of agency search consultant activity from those agency search consultants able to provide this information.  Continuing a trend over the past several years, more and more of the agency search consultant activity is under NDA and therefore not available to be listed. […]

2019 Employee Compensation report completed |

Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]

Accounts in Transition Q2 2019

The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.