KEY TAKEAWAYS In 2021, only 28% of agencies said obtaining new business (compared to the previous year) was harder or a lot harder. In 2022, it’s risen to 43%. 32% of agencies said the number of opportunities for new business increased in 2022. In 2021 it was 51%. The top 3 reasons agencies say it’s […]

As hybrid work becomes the norm, finding and retaining great talent is a major challenge. Agencies are taking a close look at their operations protocols and policies in order to respond to the needs of the workforce. To overcome hiring gridlock and sweeten the pot for existing staff, agencies are focusing their attention on benefit […]

  How are agencies supporting their employees through training and development opportunities during the pandemic? The shift to remote and hybrid work environments has brought a renewed focus on the connections among employee performance, retention,  job satisfaction and the availability of training and development resources. This survey will assist 4A’s member agency leaders in both […]

The 4A’s released its 2021 Employee Compensation Survey Report (a.k.a. Salary Survey) on Wednesday, November 24th. This report contains critical salary information from 343 agencies, across 271 position titles within 27 job categories. The survey report has been made available in both a PDF as well as a 2nd generation Digital Dashboard report that has […]

  We are excited to share that the 4A’s 2021 Labor Billing Rate Survey Report, which covers 2020 billing rates, is now available! Agencies, marketers and industry advisers frequently request information about agency labor billing rates. To accommodate these requests and provide a credible framework for understanding labor billing rates, the 4A’s conducted a labor […]

Outsourced Services This MIE gathered information about the prevalence of outsourcing various agency functions/services that included HR, Recruiting, and IT. For more information about this Member Information Exchange, please contact Sal Conte at [email protected]. Project Management Software Platforms/Tools This 4A’s MIE collected information about various Project Management software platforms and tools used by 4A’s members. For more information about this Member Information Exchange, please contact Sal […]

Considering the changing landscape of our industry in the face of the global pandemic, 4A’s gathered information to aid in understanding the current state, as well as the expectations, of the ever changing organizational design structure of our member agencies.  We have crafted this survey on Organizational Design in order to gain insights that will […]