4A's Surveys and Reports

The 4A’s conducts a number of surveys year-round and compiles the data into reports for members to access and use.  See our surveys and reports below.

The 4A’s strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.

In 2020, we’ve incorporated your feedback to identify eighteen surveys across multiple areas. A complete list of our 2020 Surveys is provided below. As always, we cannot deliver this extensive list of surveys without your partnership and individual participation. We are also addressing an opportunity to change the way we disseminate and provide access to the survey data. Based on your feedback, we’re also creating a more dynamic, user-friendly format, allowing for easier use of the data.

Thank you for your continued support and participation in sharing data to ensure the surveys are substantive, informative, and, most importantly, timely.

Surveys and Member Information Exchanges (MIEs)

Major-Market Surveys

Name: Practice Area: Month (2020): Completion Status:
Employee Benefits Overview Human Resources March Completed
 Analysis of Agency Costs  Finance  June  Completed
 Employee Compensation (Salary)  Human Resources  November  Completed
 Management Benchmarks  Finance  December  In-Market

 

Major-Market Surveys (New for 2020)

Name: Practice Area: Month (2020): Completion Status:
Diversity Survey Human Resources September Completed
 Return to Office  Agency Mgt.  September  Completed
 Agency Growth Agency Mgt.  September  Completed
 Organizational Design  Agency Mgt.  October  In-Market

 

Member Information Exchanges (MIEs)*

Name: Practice Area: Month (2020): Completion Status:
 Outsourced Services Agency Mgt.  January  Completed
Project Management Software Platforms/Tools  Project Management  March  Completed
MSA/Annual SOWs – Carryover Billing Practices  Finance  April  Completed
Coronavirus Business Impact  Agency Mgt.  May  Completed
Covid-19 Agency Practices  Human Resources  May  Completed
Internet Reimbursement  Finance  July  Completed
Agency Employee Morale  New Business  September  Completed
Project Management Breakout Topics  Project Management  October  Completed
Client Chargebacks: DAM Software  Finance  October  Completed

* MIEs are quick-turnaround surveys/polls that are typically initiated at the request of 4A’s members on topics of interest. Each MIE consists of a limited number of questions and are designed to provide a response to members within a 2-week period.

2019 Labor Billing Rate Survey Report – Order Form

The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates. Download the order form here.

4A’s Analysis of Agency Costs Survey Report

The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.

4A’s 2017 Employee Compensation Study

The 2017 Employee Compensation final report, showing salaries as of May, 2017, is now available. The study includes salary data from agencies of all sizes, reflecting the responses of 314 member agency offices providing data on 32,400 salaries for 233 job titles in 19 job categories.

Brand, Agencies & Political Values Survey |

The 4A’s recently partnered with SSRS to gauge how consumers and ad agency professionals feel about brands taking political or social stances. 4A’s members have exclusive access to full survey results — download them here.

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

4A’s 2016 Employee Compensation Study |

The 4A’s 2016 Employee Compensation final report, showing salaries as of May, 2016, has been published. The study includes salary data from agencies of all sizes, reflecting the responses of 279 member agency offices providing data on 28,000 salaries for 236 job titles in 19 job categories.

2015 New Business Activity and Resources Survey Report |

The 4A’s 2016 New Business Activity & Resources Survey Report provides members with relevant new business related benchmarks and information.