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The 4A’s strives to support your business and operational requirements, and to identify opportunities to reinforce the dynamics of a strong agency/marketer relationship. One way we deliver this is through the creation, design, and development of benchmarking studies to provide invaluable insight and data.
A complete list of our recent surveys is provided below as well as what’s in development this year. The list provides links to learn more of each completed study as well as the opportunity to request copies of each report and access to the digital dashboard where available. Please note that access to 4A’s survey data may be limited to specific individuals/roles in the agency.
Thank you for your continued support and participation in sharing data to ensure the surveys are substantive, informative, and, most importantly, timely.
| Name: | Practice Area: | Month of Release: | Completion Status: |
| Analysis of Agency Costs | Finance | In Development | In the Field |
| Media Compensation Survey | Finance | In Development | In Development |
| Employee Compensation Survey | HR | In Development | In Development |
| Employee Benefits Overview | HR | In Development | In Development |
| 2025 Planned and 2024 Actual Salary Increases | Finance | In Development | In Development |
| Name: | Practice Area: | Month of Release: | Completion Status: |
| New Business Activities & Resources | New Business | Feb 2023 | Completed |
| Diversity Survey | Human Resources | June 2023 | Completed |
| Billing Rate Benchmark Survey (a.k.a LBR) | Finance | October 2023 | Completed |
| 2023 Employee Compensation (a.k.a Salary Survey) | Agency Management | November 2023 | Completed |
| 2024 Planned & 2023 Actual Salary Increases | Agency Management | December 2023 | Completed |
| Name: | Practice Area: | Month of Release: | Completion Status: |
| 2023 Planned & 2022 Actual Salary Increases | Finance | Dec 2022 | Completed |
| 2022 Employee Compensation (a.k.a. Salary Survey) | Agency Management | Nov 2022 | Completed |
| 2022 Employee Benefits Overview |
Human Resources | July 2022 | Completed |
| Name: | Practice Area: | Month of Release (2021): | Completion Status: |
| Training within 4A’s Member Agencies* | Human Resources | April 2021 | Completed |
| Labor Billing Rates | Finance | August 2021 | Completed |
| Health Plans within 4A’s Member Agencies* | Human Resources | October 2021 | Completed |
| Return to Office | Agency Management | November 2021 | Completed |
| Employee Compensation (Salary) | Human Resources | November 2021 | Completed |
| Planned Salary Increases for 2022 and Actual Increase 2021* | Finance | December 2021 | Completed |
| Diversity in Agencies* | Human Resources | December 2021 | Completed |
*For those surveys with no links provided, please contact Helen Miranda for further information.
| Name: | Practice Area: | Month of Release (2020): | Completion Status: |
| Employee Benefits Overview | Human Resources | March | Completed |
| Analysis of Agency Costs | Finance | June | Completed |
| Employee Compensation (Salary) | Human Resources | November | Completed |
| Management Benchmarks | Finance | December | Completed |
| Diversity Survey | Human Resources | September | Completed |
| Return to Office | Agency Mgt. | September | Completed |
| Agency Growth | Agency Mgt. | September | Completed |
| Organizational Design | Agency Mgt. | October | Completed |
MIEs are quick-turnaround surveys/polls that are typically initiated at the request of 4A’s members on topics of interest. Each MIE consists of a limited number of questions and are designed to provide a response to members within a 2-week period.
The 4A’s Coronavirus: Return to Office information exchange collected information from 4A’s members that addressed various aspects of returning to the office during this era of Covid-19. One hundred and seventeen agencies responded to this 4A’s member information exchange. Request to Purchase For more information about the 4A’s Member Information Exchange: Coronavirus: Return to Office […]
The Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2019 agency data, is now available. The results of the report are presented in two parts: one is for agencies with gross income up to $13.5 million and the second is for agencies with gross income of more than $13.5 million. The results of this survey are copyrighted by the 4A’s under the […]
Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]
The 4A’s/Media Radar Accounts in Transition analysis compiles information on publicly reported account review activity.
The 4A’s has released updated hourly labor billing rate information, revealing that 2016 labor billing rates in the advertising industry in are generally higher than those in 2014. The findings of this report include industry-wide guidance on market based labor rates. Download the order form here.
The 83rd Analysis of Agency Costs Survey Report, showing operating cost and income figures of member agencies for 2016 agency data, is now available. Download the order form here.
The 2017 Employee Compensation final report, showing salaries as of May, 2017, is now available. The study includes salary data from agencies of all sizes, reflecting the responses of 314 member agency offices providing data on 32,400 salaries for 233 job titles in 19 job categories.