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This event was originally broadcast on April 20, 2022.
In the wake of accelerated climate change, agencies and brands are under more pressure than ever to demonstrate their commitment to being part of the solution, and not the problem. But what does that mean? What are consumers looking to see from brands? What are brands looking to see from agencies? What are regulators looking to see from brands and agencies? What are business partners looking to see from brands and agencies? Come join us virtually for our inaugural Earth Day climate summit bringing together brands and agencies to learn more about how agencies and brands can best work together towards a common goal – true environmental sustainability in process and product.
00:00 Welcome
02:00 The Time Is Now. Why Brands And Agencies Must Be The Architects Of Shaping The Future Of Environmental Sustainability.
24:00 Google’s Third Decade of Climate Action.
48.44 Different Industries, Same Challenges.
01:15:30 Congress’ Imperative to Address Climate Change: Is Bipartisanship Possible?
01:39:52 Sustainability Has a Communications Problem and Other Findings from McCann’s Global ‘Truth About Sustainability’ Research.
02:07:21 Working To Leave Only Footprints.
02:32:23 How To Determine Your Company’s Carbon Footprint. And Why It Matters.
02:52:55 Planet Before Profit: How Agencies Can Create Lasting Partnerships with “Do Good” Brands.
03:18:34 Helping Agencies Bring an ESG Mindset to Your Client Conversations: Gain the ESG Mindset Leaders of Today Need to Adapt, Transform, and Pivot to the New Global Reality of Meeting Sustainability Challenges.
03:45:08 Ad Net Zero And AdGreen.
04:10:26 Ecolabels.
04:35:18 It Was Technically The Truth.
05:00:18 The Evolution Of The Agency As Partners In Sustainability.
05:25:01 Closing Remarks
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