4A’s Transformation | Monday April 3, 2017 — Storytelling In A World of Unlimited Choices

How consumers watch video is redefining storytelling. YouTube has a front seat in this transformation and has fueled a new breed of storytellers. To succeed in today’s multi-screen always-connected world, brands must go beyond traditional 30-second spot to tell stories that grab users’ attention, wherever they may be. Hear how L’Oreal is reinventing digital content.

Marie Gulin-Merle, CMO, L’Oreal USA
Tara Walpert Levy, Vice President, Agency Solutions, Google & YouTube