4A’s Transformation | Tuesday April 4, 2017 — Future of Video: The Long and Short of It

As digital assumes more importance as a branding medium, dollars are flowing from linear media to video – but it’s clear that video is not a simple emulation of what happens on TV.

Streaming, scrolling, native and vertical formats have all become a factor in video and agencies and their clients must understand and adapt to the new video environment.

This discussion will look at the value to advertisers of new video formats and delivery systems.

Bob Gruters, US Group Lead, Entertainment, Restaurants, and Multicultural, Facebook
Peter Naylor, SVP, Advertising Sales, Hulu

Rob Norman, Chief Digital Officer, GroupM Worldwide & Chairman, GroupM North America