4A’s Transformation | Tuesday April 4, 2017 — Investment & Partnership: The New Media Landscape

The media landscape continues to shift. Audiences move quickly with new content choices and technology. Media companies can’t rest on their laurels. Investment and partnerships are shaping how we target shifting audiences at scale. In this session, Linda Yaccarino discusses the impact of these dynamics to the industry, and how NBCU is addressing this challenge.

Monica Karo, CEO, OMD USA
Linda Yaccarino, Chairman, Advertising Sales & Client Partnerships, NBCUniversal