4A’s Transformation | Tuesday April 4, 2017 — Research & Measurement – Priorities & Issues

With multiple channels and devices, a constantly changing landscape, migration from aggregate to person-level marketing, and silo’ed environments, this session will look at how the industry is meeting and failing to meet the challenge of measuring audience, exposure and ROI impact of advertising and marketing today.

Jane Clarke, CEO, Managing Director, The Coalition for Innovative Media Measurement
Aaron Fetters, Senior Vice President of Marketing Solutions, comScore, Inc.
Amanda Richman, President, Starcom (Publicis Media)
Howard Shimmel, Chief Research Officer, Turner

Lou Paskalis, Senior Vice President, Bank of America