4A’s Transformation VI in Rochester, NY

David Bohan of Nashville's Bohan Advertising addresses the audience at Transformation VI.
David Bohan of Nashville’s Bohan Advertising addresses the audience at Transformation VI in Rochester, NY.

The New York State Council of the 4A’s hosted Transformation VI with David Bohan, chairman of the Bohan Agency in Nashville. About 60 people attended, including agency leaders from the region and 25 students from the business school at St. John Fisher College in Rochester, NY, where the event was held.

Bohan talked about his agency’s award-winning culture, being more selective with the clients Bohan chooses to add to its roster, and how the shop wins 60 percent of its new business pitches.