4A’s Transformation | Wednesday April 5th, 2017 — Case Study: “I Am A Witness” Bully Prevention

The Ad Council and Goodby Silverstein & Partners present the story of their “I Am A Witness” Bullying Prevention campaign, which launched the “I am a Witness” emoji to help prevent and take action against cyberbullying.

Cassi Norman, Account Director, GS&P
Kate Baynham, Copywriter, GS&P
Hanna Wittmark, Art Director, GS&P