5 Ways You Can Use Surveys to Make Smarter Business Decisions

According to Think with Google, fewer than 40% of marketers are using consumer research to drive business decisions, even though they know data-driven insights are marketing gold.

This article highlights five ways agencies and marketers can use surveys to inform their next business decisions:

  • Test creative before launching a campaign
  • Spot trends early
  • Understand different customer groups
  • See what people think of your competition
  • Get feedback on new product ideas.


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