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Advocacy & Policy 

As a leader in the marketing communications industry, it is the duty of the 4A's to not just counsel members and share insights on management and agency operations, but also to work as a dynamic force with government, lobbying groups, and other trade associations.

The Association accomplishes these goals through the dedicated staff of our Washington, DC office, by promoting diversity and inclusion at all levels of agency business, by representing members in negotiations with unions and talent, and by partnering with other trade associations and groups to promote the positive aspects of the industry.

Latest Headlines

Advertising Community Heads to the White House to Talk Big Data and Privacy
Mar. 13, 2014 | AdWeek

White House Pushes Forward on Combatting Patent Trolls: Calls on Congress to finish the job
Feb. 20, 2013 | AdWeek

Major Agency CEOs Come Out Against Ad Tax Deduction Limits:
Letter from 4A's board is a departure for group

Dec. 11, 2013 | AdWeek

Bipartisan Patent Troll Bill Easily Passes House: Senate is next
Dec. 5, 2013 | AdWeek

Don't Let Congress Scale Back the Ad-Expense Deduction
Nov. 21, 2013 | AdAge

In This Section

4A's Diversity Programs increase the representation of multicultural professionals in the industry, to better produce advertising that reflects the changing balance of the consumer population.

Government Relations
The 4A’s Washington Office represents the interests of 4A’s members as well as of the advertising industry as a whole.

My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

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