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The 4A's is charged with a wide array of responsibilities related to the planning and buying of media within the marketing communications landscape. Through its Media Practice Division, the 4A's:

  • Counsels members who seek advice and information, and conducts surveys of interest to members
  • Manages 13 media committees to share learnings, drive initiatives, and solve barriers
  • Consults with our Washington, DC office on governmental issues and actions that involve the media industry
  • Acts as an official liaison on various industry boards and committees
  • Collaborates with its committee members to create Thought Leadership POVs, webinars and training.

Since last year, the Media Practice team has been working very closely with the IAB and ANA on the newly created and jointly funded 3MS initiative. To learn more, see our update in the 4A's 2014 Year in Review.

MRC News

The Media Rating Council has announced results from its latest viewable impression study.

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Thought Leadership POVs

Points of View on select media topics.

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A Mobile-Connected World

A 4A's Mobile Task Force POV Series.

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Hot Media Topics

- The 4A's Issues 'Transparency Guiding Principles of Conduct' (January 28, 2015)
- Press Release: 4A’s Task Force Issues ‘Transparency Guiding Principles of Conduct’ (January 28, 2015)
- Read Nancy Hill's Op-Ed (June 18, 2015, AdAge)
- Read Nancy Hill's Statement (October 20, 2015)

Making Measurement Make Sense (3MS):
- What is 3MS?

Ad Fraud & Brand Safety: - 4A’s and ANA Join IAB in Launching Cross-Industry Compliance Organization to Combat Ad Fraud, Malware, & Piracy

Measurement Standards:
- Open Letter From the ANA, 4A's, and IAB Concerning Measurement

In This Section

The 13 4A's Media Communities range from medium-specific (e.g., local video/audio) to cross-media (e.g., branded content) to media disciplinary (e.g., media measurement).

Forms and Contracts
Templates of contracts and forms that members can utilize in their negotiations with clients and interested parties.

Information Exchanges
The 4A's occasionally conducts informal "Information Exchanges" among smaller groups or communities. These quick surveys are usually narrowly focused on specific topics of interest to 4A’s members.

Making Measurement Make Sense (3MS)
View the latest on the Making Measurement Make Sense (3MS) initiative, and the 4A's work with the Media Rating Council (MRC).

My Notebook

My Notebook

4A's Agency Communications Summit 2016
June 8 | Conference
Come meet the most important journalists covering the advertising, marketing and media industries today.
> Learn More

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