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Production Matters 

The complexities of broadcast and print production management can leave many agency people baffled. Members can call theĀ 4A's Production Services to break through the confusion.

Production Services supplies members with unbiased information on broadcast and print production management for more cost-efficient advertising production. In addition, the division provides services to guide members on interpretation of talent codes, negotiates with unions on behalf of the industry and publishes reliable data on television and print production costs.

TV Production Survey

Results from our annual survey of television production costs among 4A's members.

In Bookstore

Why the JPC?

Did you know about how the JPC represents the industry in collective bargaining with the performer unions?

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Comparative Claims

How should 4A's member agencies handle the recent rise in printĀ media self-regulation?

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In This Section

Ad-ID
Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media.

Performer Union Matters
Information pertinent to the employment and utilization of SAG, AFTRA and AFM union performers in commercial advertising



My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Learn More

4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
> Learn More

4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Early registration ends September 11.
> Learn More

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