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Research Essentials 


An extensive collection of industry statistics, original research documents, best practices, and surveys on important industry topics.

If you don't find what you're looking for here, please contact us at research@aaaa.org or call and speak to one of our information specialists at 212-682-2500 for further assistance.

In This Section

Advertising + Marketing
Advertising, marketing, brand building, creative, B2B, and ad spending + budgeting

Agency Business
Number of agencies, employment data, client relations, agency operations, agency business trends

Consumers
Consumer behavior, media habits, and market segments, including multicultural, women, mature market, etc.

GLOBAL
Global agencies, advertising, marketing, branding, business and companies

Industries
Insights into sales, trends, top competitors, and much more.

Media
Media buying + planning, measurement, mobile, social, online video, native advertising, programmatic, and more.



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