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IAAS 

For more than 40 years, the 4A's Institute of Advanced Advertising Studies (IAAS) has been known as the top industry program for training the best and the brightest in the business.

Young talent can be great talent. But chances are they are deeply engrossed in their area of expertise. Tunnel vision just doesn't work in our 360-world; they have to be in tune with all aspects of the business, from the digital space to branding, to new business to creative to media - and more!.

The faculty, judges and mentors are recruited from leading area agencies as well as outside the marketplace. Under the guidance of these seasoned veterans, IAAS is the perfect vehicle for the next generation of advertising leaders to learn the ins and outs of:

  • The digital and social media landscape
  • Positioning and branding
  • ROI, meaningful metrics and data mining
  • Creative brief writing and creative development
  • Understanding the consumer
  • New business
  • Presentation skills

IAAS programs are comprehensive after-work-hours courses, approximately 12-to-14 weeks long, and are designed for agency professionals with one-to-four years of experience. Students develop their skills by working on an actual client assignment in a team environment. Participants attend weekly lectures and are required, through teamwork, to develop a total advertising program in their "mini-agencies" for a given product or service. Teams compete by "presenting" their work to the "client."

Nine IAAS courses are held throughout the United States, in Philadelphia, New York, New England, Atlanta, Northern California, Southern California, Minneapolis, Dallas and Chicago.


2015-2016 Program Dates will be available soon.

For more information, please visit our upcoming events page.

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My Notebook

My Notebook

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Learn More

4A's Strategy Festival
Oct. 4-6 | Conference
Join us for inspiration and hands-on training in essential skills for today's planner.
> Learn More

4A's CreateTech
Nov. 11-12 | Conference
This year's event for agency creatives and technology heads, will be held in NYC. Early registration ends September 11.
> Learn More

View All Events


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