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Mar 18, 2024
FCB Chicago’s new chief creative officer, beware of flying bison, Carmichael Lynch merges with Tierney, and more The 4As has appointed Cathy Chan Butler, previously the CEO of Organic, as its new executive VP of talent, equity, and learning solutions. She replaces Tahlisha Williams, who is no longer with the organization. Continue reading on AdAge.
Member BulletinNewsPress Release
Mar 18, 2024
Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, SEO, and mobile. Today, it means artificial intelligence— more specifically, generative AI. Brands and consumers […]
Member BulletinMember News
Mar 18, 2024
This week’s agency news, people on the move and brand buzz. On the Move 4A’s named Cathy Chan Butler head of talent, equity and learning solutions. Continue reading on Campaign US.
Member BulletinNewsPress Release
Mar 18, 2024
The American Association of Advertising Agencies (4A’s) has appointed Cathy Chan Butler as executive vice president of talent, equity and learning solutions. The goal of Butler’s position is to address the changing needs and future of talent for agency members. In this role, Butler will lead the 4A’s Foundation, Learning Institute and HR/Talent Solutions practice while also […]
Member BulletinNewsPress Release
Mar 14, 2024
Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates, announcements, marketing campaigns and sales activities. As a seasoned professional who worked as an email […]
Member News
Mar 14, 2024
Brandon, the most creatively awarded marketing agency in the Southeast, claimed an impressive total of seven awards at the 2024 AAF Midlands American Advertising Awards Gala held recently in Columbia, South Carolina. Held annually as part of the American Advertising Federation’s American Advertising Awards, the gala presents awards recognizing creative excellence in all forms of […]
Member News
Mar 14, 2024
The 4A’s issued a report on March 6 indicating that the ad industry “is not yet prepared to move to multi-currency national TV demo-based ratings in 2024.” The agency trade organization said there are a “multitude of factors and barriers that appear likely to prevent the adoption of additional currency solutions in the marketplace.” The paper notes […]
Member BulletinNewsPress Release
Mar 13, 2024
ORLANDO, Fla. (March 13, 2024) – &Barr recently won 12 ADDYS at the annual Orlando American Advertising Awards, recognizing the full-service agency’s creative excellence in advertising. This includes a Best of Show award, four Gold ADDYS and seven Silver ADDYS. &Barr was awarded Best of Show in Public Service for its work on the Face […]
Member News
Mar 13, 2024
The Public Relations Society of America (PRSA) recently recognized MHP/Team SI as a finalist for the 2024 Silver Anvil Awards, the most prestigious public relations award in the PR industry. MHP/Team SI was honored in the Integrated Communications – Consumer Products category for its work with Onyx Coffee Lab’s advent calendar. On May 9, Jennifer […]
Member News
Mar 13, 2024
On March 11, 2024, the 4A’s submitted written comments to the Federal Trade Commission’s (FTC) proposal to modify the Children’s Online Privacy Protection Rule (“COPPA Rule”), a set of regulations that implement the Children’s Online Privacy Protection Act (“COPPA”) statute. COPPA imposes certain requirements on operators of websites or online services directed to children under […]
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