A Glimpse at the Future of Advertiser/Agency Relationships

Current industry trends and developments that will impact how we partner with agencies in the year ahead.

Bruno Gralpois of  Agency Mania Solutions takes a look back at the developments that shaped advertiser and agency relationships in 2021 to better prepare for the year ahead.

A few trends Gralpois expects to see in 2022 include:

• The agency landscape will continue to shift to digital-first capabilities
• D&I practices will be hardwired into company policies and operations
• Reviews will be triggered and implemented frequently and at a faster pace
• Societal responsibilities will become a unifying force and shared objective.

Read the full article for the Gralpois’ full list of trends to expect in 2022.