Ad World Looks To The Future Of Work Post-Covid

2021 will bring new challenges in navigating hybrid workplaces

It’s been one year since COVID lockdowns sent the ad world remote—­the antithesis of the handshake deals and late-night pitch preps that have long characterized the industry. While there have certainly been plenty of challenges in collaborating via screens and navigating pitches and client meetings along with childcare and homeschooling, ultimately, what the industry found is business still got done. And in the process it further revealed the cracks in the way the ad world operated pre-pandemic.

All of this has led to brands and agencies to re-think policies on remote work, how and from where they hire, exploring ways they can better support parents and other caregivers and investing in the mental health and well-being of their employees.

Read more in Ad Age here.